M.I.A. teams up with Versace for Versus collection
News of celebrity collaborations is coming in thick and fast, and this is one we’re particularly excited about. British-Sri Lankan musician M.I.A. told reporters at Paris Fashion Week that a collaboration with Versace was on the cards, and now the official announcement has come in from the label.
The 19-piece collection for Versace’s younger diffusion line, Versus, will arrive in stores and online next week and the house’s creative director Donatella Versace says she can’t wait to see people wearing it. The collaboration is a new direction for Versus since it parted ways with Christopher Kane last year, but Versace has hinted that there are more to come for the ‘seasonless’ brand.
M.I.A. has brought her own unique creativity to the design process, and was inspired by fake Versace merchandise she found on market stalls as she was growing up in South London. “I love the energy of the street, so when M.I.A. suggested we use bootlegs of Versace, I thought it was such an incredible idea,” says Donatella. “The collection is everything that I love about the new Versus Versace – it’s fast, loud, unafraid, and brings together the worlds of music and fashion.”
Both men and women will be catered for in the collection, which will include t-shirts, printed jeans, silk shirts, jersey dresses and military-style outerwear, and instantly-recognisable Versace logos, from the Medusa head to the Greek key, will be emblazoned across everything.
“It’s always been part of the M.I.A. culture – to talk about bootlegs, and people that sell them or make them,” M.I.A. explains. “When I was approached by Versace, it seemed like a good idea to take that and reverse the cycle. Versace designs have always been bootlegged, now it’s Versace bootlegging the bootleg for the bootleggers to bootleg the bootleg. This is to keep that cycle going.”