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See Kitty Joseph’s collection for Absolut Originality

by Caroline JonesOctober 3, 2013
Screen Shot 2013-10-03 at 11.47.15

We love it when established brands tap new talent, which is why we were really excited when we heard that Absolut‘s latest collaborator is up-and-coming designer Kitty Joseph, who has created a three-look capsule collection inspired by the new limited-edition Absolut Originality bottle.

Each of the four million Absolut Originality bottles is created using a drop of blue infused into the molten glass for a unique work-of-art, which Kitty has echoed in her designs using hand-dyeing techniques. The Royal College of Art graduate follows in the footsteps of such fashion luminaries as Tom Ford, Versace, Stella McCartney, Jean-Paul Gaultier and Gareth Pugh in hooking up with Absolut, and has worked with the likes of Lady Gaga, MAC and Carine Roitfeld – not bad for a girl just two years out of college. The collection also includes jewellery and glasses with the signature blue streaks; we’re hankering after the gobstopper rings.

“Working with Absolut on this project was a delight and an honour,” Kitty says. “The purity and colour of the bottle and the process developed to create each unique cobalt blue mark really struck a chord with me and it was so exciting for me to extend this idea into print on a human scale.”

Check out the video, which features New York musician Njena Reddd Foxxx dancing to her track Water Colours in the collection – and then visit addyourdrop.com for details of how to win your very own unique Absolut Originality bottle, or possibly the trip of a lifetime.

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Absolut, collaborations, drink, Kitty Joseph, vodka
Caroline Jones
Caroline Jones
Editor-in-chief
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