Go behind the scenes with Rihanna at her Rogue campaign shoot
Just when we thought we couldn’t stand to see another celebrity fragrance, Rihanna comes along and gets us all excited again with her fourth perfume, Rogue.
We’ve come to expect bottles that look like they were designed by overexcited kids and scents that remind us of that time we ate too many Haribo, but RiRi’s latest offering just goes to confirm what we’ve always known: she is literally the coolest girl in the world.
While we don’t yet know what it will smell like, the self-confessed bad gal tells us: “It’s a personal fragrance that’s more self-aware. It’s Rogue, it’s me.”
“This scent embodies demure feminine qualities yet carries into an audacious new moment,” she adds. “I made it for all women, for every mood, because we all want to project our true selves.”
Perfumer Marypierre Julien, who worked with Rihanna on the fragrance, says she was inspired by the pop princess’s spontaneous and direct personality when creating Rogue: “She is not afraid to reveal her mischievous side, showing off her true powerful femininity.”
A pre-sale of just 100 bottles sold out last week at Selfridges: the rest of us will just have to wait until it goes on sale on 24th October, priced at £43.