Donatella Versace was first in line at H&M’s flagship store on Regent Street this morning as her collection of iconic pieces for the high street mecca went on sale around the world.

Dressed in one of her own designs for H&M, Donatella was the perfect ambassador for Versace’s signature bright and extravagant style.

Some lucky fans who had queued overnight to be first in the store were given the chance to meet the iconic designer in person before shopping the much-hyped collection.