Jessie J: saving the world from boring tights

Pop sensation Jessie J has been unveiled as the star of the new Henry Holland for Pretty Polly campaign.

The comic strip-inspired images portray the Price Tag singer as a sexy, stylish superhero, showing off her enviable pins in hosiery including the mock suspender style made famous on Henry Holland’s catwalk and on his famous friends.

The advertising campaign, which was launched nation-wide yesterday, will leave bystanders ‘rendered powerless in the street’, while fans of Jessie and Henry Holland’s quirky legwear for Pretty Polly can see what happened behind the scenes on Facebook and with a special iPhone app.

Facebook fans will even be able to buy their tights directly from Pretty Polly’s f-Shop on their fan page, as well as from the pop-up shop in Covent Garden Market, which is open until 31st January 2012.

Check out this video to see what Jessie J got up to behind the scenes at the Henry Holland for Pretty Polly shoot.