Azendi opens 6th August at 104 Kings Road

Sparkly new shop alert!  Contemporary jeweller Azendi is preparing as we speak to fling open the doors of its newest boutique to the public tomorrow at 104 King’s Road.

This is Azendi’s second central London location, and if you’ve visited the store at the Westfield Centre you’ll know they offer an extensive range of women’s jewellery in gold and silver and semi-precious stones.  The new store will also boast pieces by British talents Shaun Leane and Stephen Webster (yes, that Stephen Webster, as beloved of Christina Aguilera, amongst others), making Azendi King’s Road more than simply a jewellery store: it’s a jewellery destination.

Azendi Stacking Rings, from £95

With such an amazing choice of sparkly things, you can be fairly confident that you’ll find something you adore at Azendi.  Having never quite got over our Carrie Bradshaw obsession we’re pretty taken with the nameplate necklaces, and we also love the stacking rings (left) that can be mixed and matched to suit your personal style.

Get yourself along to the store tomorrow for a glass of bubbly and a chat with the designers while you try on your favourite pieces and no doubt leave with one or two new treasures.

And for up-to-the-minute news on the team’s progress today, make sure you follow @KingsRoadAzendi on Twitter!

Azendi, 104 King’s Road, London SW3 4TZ