Some things will never get old: the Chanel 2.55 bag; the Burberry trench; Converse All Stars. These are the items in our wardrobes that withstand the test of time, the heirlooms you’ll hand down to your children (well, OK, probably not your Converse …), the icons that represent that most elusive of qualities in the world of fashion: longevity.
Now you can find them all in one gorgeously curated space at another of fashion’s long-standing institutions, Selfridges. Until 15th August, the Oxford Street store’s Wonder Room is transformed into a shrine to forever pieces, aptly titled the Forever Shop. The store’s Creative Director, Alannah Weston, had the enviable task of carefully selecting those never-out-of-style pieces that are the cornerstones of chic wardrobes the world over.
Alongside such classics as mentioned above, you’ll be able to pick up Sonia Rykiel breton-stripe tees, Levi’s 501s and Alexander McQueen skull-print scarves, as well as a selection of timeless homewares from the likes of Philippe Starck and Waterford Crystal hand-picked by Elle Decoration’s Michelle Ogundheim. Sir Paul Smith, whose own stores embody quintessential English classicism at its best, has chosen a selection of literary works which will also be available from the Forever Shop – possibly the first time that JK Rowling’s Harry Potter & the Philosopher’s Stone and the Yves Saint Laurent biography by Alice Rawsthorn have been found in the same category, though we can’t argue that both are indeed perennial favourites.
There’s something there for people of all budgets and all styles (no, really – we can’t imagine the same woman buying a Hermes Kelly bag AND a pair of DMs, though if you can work both of those into a super-amazing outfit we want to see it!), so we thoroughly reccommend taking a wander in the halls of forever fashion.
Forever Shop, Ground Floor, Selfridges & Co, 400 Oxford Street, London W1A 1AB








